Unify Raises $19M to Scale Revenue Teams’ Creativity
Unify sees 39x in ARR growth, year-over-year, with customers including Justworks, Lattice, and Guru
Unify, a go-to-market technology company, announced that it has raised $19M of Series A & Seed financing. The Series A financing was led by existing investors Emergence Capital and Thrive Capital, with participation from OpenAI Startup Fund, Neo, Abstract, 20Sales, and Altcap. The company has also announced Unify 2.0, the company’s latest product offering to scale revenue teams’ creativity, including the launch of Unify Plays and AI Agents.
“Unify’s core thesis is that the way revenue teams interact with data is broken.”
Year-over-year, the company has grown ARR 39x, and counts Justworks, Lattice, Guru and OpenPhone as customers. The round will enable the company to accelerate its pursuit of their mission of becoming the best platform for revenue teams to have creative, thoughtful, and delightful interactions with their customers.
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“Unify’s core thesis is that the way revenue teams interact with data is broken.” said Austin Hughes, Co-Founder & CEO at Unify. “Unify is built on generalizable GTM data models like companies, people, sales activity, and customer activity. With a few one-click integrations, Unify pulls together this disparate data, transforms it into common schemas, cleans it with AI, and enriches it with global firmographics and intent signals. This data graph is the brain behind Unify and powers all parts of the product.”
Unify 2.0 is a new version of the company’s platform with the workflow builder “Unify Plays” and AI Agents at the center. Before Plays, revenue teams relied on duct taping point solutions together to scale automated outbound campaigns. With Plays, revenue teams can boost creativity and execution speed, by automating 90%+ of repetitive tasks via:
Intent Signals – Person and company-level website intent (powered by 6sense & Clearbit), G2 intent, champion tracking, new hires, product usage data, and more
AI Agent Account Research – Use AI to scrape the web and answer questions about an account
AI Agent Email Personalization – Write 1:1 custom copy for prospects based on any data on the web
Sequencing – Orchestrate emails and Zapier-powered Linkedin messages
Email Deliverability Infrastructure – mailbox creation, IP address management, mailbox warming & rotation
Bi-Directional Salesforce and Hubspot Integrations
In addition to continuing to innovate and expand our product offerings, this new round of funding will support the company’s growth by adding top talent across engineering and sales.
By streamlining the way revenue teams work with data, Unify empowers companies to drive more meaningful customer interactions, ultimately enabling teams to grow more quickly and efficiently.
