Unbabel Customer Service Survey Highlights Shift to AI-Powered Translation Across Global Organizations
-
600 responses from CS decision-makers in U.S., UK, Germany, mostly in mid-market or large enterprises with global consumer base
-
79% of leaders find AI-powered translation to be extremely valuable, with live chat as the #1 implementation
-
Top challenge for organizations is to provide a consistent customer experience
Unbabel, an AI-powered language operations platform that helps businesses deliver multilingual support at scale, has announced the release of a Customer Service (CS) Market Buyer Insights Report, a survey of decision-makers in the U.S., UK and Germany. Designed to surface challenges that professionals face when managing global CS operations, the survey found that companies want to provide a more consistent customer experience, confirming that they will continue to invest heavily in CS in 2021.
Read More: Edgescan’s 2021 Vulnerability Stats Report Offers A Snapshot Of The Overall State Of Cyber…
“Global customer service is an industry that is ready to take advantage of modern AI technologies in new ways”
Professionals surveyed represented the food & beverage, retail, consumer packaged goods (CPG), tech, financial services industries and more. Most work in mid-market or large enterprise organizations with a global customer base. Key findings include:
- Companies want to provide a consistent, global customer experience. Over 42% said their top challenge is how to provide a consistent experience for their customers across the world, including in each customer’s own native language.
- It is common to cobble together a human-and-machine-powered translation department. 79% of companies find AI-powered translation solutions to be extremely valuable, yet 40% hire in-house native language support agents. This is due to a longtime disconnect between hiring native speaking agents (who are expensive, yet highly skilled) and leveraging AI for translation (which can process in volume and is cheaper, but often lacks the local nuance of a human translator).
- Half of U.S. companies are increasing their CS budget in 2021. 30% of UK respondents and 40% of German CS leaders also indicated growing budgets. Speed and security were top concerns that U.S. and UK leaders cited in evaluating translation software, with Germans prioritizing personalization and ease of use. All three countries’ respondents said that live chat is the #1 channel for prioritizing an AI-driven solution.
Read More: Biggest Sales Learnings From The 2020 Covid-19 Pandemic
Gartner says, “With automation and AI, CSS (Customer Service and Support) organizations can scale the level of service without adding people to power it. This enables the ability to proactively engage customers with the right message at the right time of need via the right channel, instead of waiting for customers to make contact themselves.”
“Global customer service is an industry that is ready to take advantage of modern AI technologies in new ways,” said Unbabel founder and CEO Vasco Pedro. “There’s sometimes a knowledge gap between what teams think is possible and what AI can deliver. In 2021 and beyond, we expect this gap to close.”
