Suzy, the leading end‑to‑end consumer insights platform, announced that its Founder and CEO, Matt Britton, will release his highly anticipated second book published by Wiley, Generation AI: Why Generation Alpha and The Age of AI Will Change Everything, on May 6, 2025.
Building on the breakout success of his debut bestseller, YouthNation, Britton, entrepreneur, futurist, and renowned consumer trend authority, delivers a clear, actionable playbook for parents and professionals navigating the seismic shifts unleashed by artificial intelligence.
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“Artificial intelligence isn’t just another technology cycle – it’s the new operating system for humanity,” said Matt Britton. “With Generation AI, I want to equip leaders, parents, and anyone curious about the future with a practical blueprint to embrace AI’s boundless opportunities while ensuring we steer its impact toward a more equitable world.”
What’s Inside Generation AI
- Consumer Behavior – Hyper‑personalized shopping and the rise of the creator economy
- Education – Reinventing learning from memory‑based curricula to creativity and problem‑solving
- Work & Career – The new AI‑powered skill sets professionals need to stay indispensable
- Mental Health & Relationships – How AI can both connect and isolate us—plus strategies for balance
- Ethics & Privacy – Why strong governance is essential to protect equity and fairness
Packed with data, real‑world case studies, and forward‑looking advice, Generation AI is an indispensable guide for Millennial parents raising the first AI‑native generation, as well as business leaders, educators, and anyone eager to future‑proof their careers.
