SalesTech Star

SugarCRM Launches New Podcast Featuring Seasoned Business Leaders on Unlocking the Secrets to Sustained Growth

The Fuel Growth Podcast is Hosted by Sugar’s Co-Founder and Chief Strategy Officer, Clint Oram, and Sugar’s Global Customer Experience Director, Lizzy Overlund

SugarCRM, provider of the award-winning AI-driven CRM platform, has launched Fuel Growth – a new podcast series about the journey to success and what it takes to propel businesses into high gear and growth.

Each episode features high-impact interviews with seasoned business leaders about how they achieve real results and keep the momentum going in both their personal and professional life. The podcast is geared toward mid-market companies seeking advice to turn their ideas into reality, narrowing in on the right growth equation.

The podcast hosts are Clint Oram – entrepreneur, startup advisor, and business strategy executive, and Lizzy Overlund – customer experience coach, customer whisperer, and voice of the customer leader.

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“We’re honored to have the opportunity to speak to the brightest and best founders, C-suite executives, business authors and market commentators to hear their origin stories and what fuels their growth.”

“Every mid-market business has been in a place of wanting to accelerate company growth. The Fuel Growth podcast explores the simple but provocative question with our guests: ‘How do you ignite the next phase of growth that is right for your company?’” says Clint Oram, Fuel Growth Co-Host and SugarCRM Co-Founder and Chief Strategy Officer. “We’re honored to have the opportunity to speak to the brightest and best founders, C-suite executives, business authors and market commentators to hear their origin stories and what fuels their growth.”

“Mastering the art of the customer experience is one of the most vital elements to business growth strategies today,” says Lizzy Overlund, Fuel Growth Co-Host. “Our inspiring guests share where they are doubling down on the experience factor – whether it’s the product experience, the brand experience, the customer experience, or the employee experience. Or blending them together in new ways to build customers for life and achieve sustainable business success.”

In the first episode of the podcast series, Peter Holt, Chief Executive Officer of The Joint Chiropractic, joins Fuel Growth to share how his team successfully grew the company from a small, single-digit franchise business to a national franchise with over 700 locations. Holt talks about the power of franchising, the critical importance of listening to franchisees and consumers, and how to consider the competitive advantages businesses can exploit in their markets.

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