Using the IDC MarketScape’s comprehensive assessment framework and customer feedback gathered through online surveys and phone interviews, the report analyzed nine vendors serving the specific needs of retail companies worldwide across industry segments (food and nonfood retail) and named SAP a leader based on strategies and capabilities.
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The report noted, “Customer data for personalization is collected from location and device data (such as shopping cart content, past purchases, commercial metrics, sites visited, and purchase propensity) and aggregated into a unique repository. Moreover, SAP Commerce Cloud enables personalization to anonymous visitors.”
The SAP Commerce Cloud solution supports business-to-consumer (B2C) use cases and complex business-to-business (B2B) scenarios through a unified platform, which offers the sourcing, consignment, complex ordering, delivery options, products, services and pricing that companies require. SAP Commerce Cloud enables organizations to securely identify and connect with customers across channels and manage their profiles, preferences and consent settings throughout an engagement.
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“The retail industry is faced with the significant challenge to offer ‘commerce everywhere’ to customers who may use any unique channel to shop, from web to social to in-store,” said Nuno Pedro, head of commerce at SAP Customer Experience. “SAP’s retail commerce platform on SAP Commerce Cloud offers capabilities including personalization and merchandizing, order management for commerce, data integration, target promotions and pricing, which all serve to meet this demand while helping ensure quality customer experiences.”
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