Qualified Unveils Piper for Marketo: The AI SDR Agent for Adobe Marketo Engage

at the Adobe Summit: The Digital Experience Conference, Qualified, the agentic marketing platform with the world’s leading SDR agent, unveiled Piper for Marketo, the AI SDR Agent for Adobe Marketo Engage customers. Now, hundreds of joint Marketo and Qualified customers, including Brex, Box, Clari, Plaid, and SUSE, will be able to leverage the power of an SDR agent to autonomously drive pipeline and maximize their marketing automation investment.

For B2B marketers, Marketo Engage is the trusted marketing automation platform and the foundation of their digital marketing strategy, allowing marketers to orchestrate omni-channel marketing campaigns, nurture existing leads, and generate new leads. Historically, marketers would rely on human sales development reps (SDRs) to work qualified leads, but this process was costly, slow, inefficient, prone to errors, and not scalable. Now, with Piper for Marketo, marketers can hire Piper the AI SDR as an always-on SDR agent to convert leads at scale.

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B2B Marketers’ Reliance on Human SDRs Leaves Pipeline on the Table

Prior to AI SDR availability, marketers would orchestrate sophisticated campaigns designed to generate leads, with high-intent leads passed to sales development reps (SDRs). This traditional funnel depended on human SDRs to convert leads, but the model was fraught with issues; among the biggest were cost and capacity.

Kraig Swensrud, Founder & CEO of Qualified, and former CMO of Salesforce, knows the pain of handing off leads to human SDR teams well, and is passionate about supercharging modern marketing tech stacks with solutions like Marketo Engage and Piper the AI SDR that give marketers more control than ever—“Marketing campaigns generate more leads than SDRs can handle. At an average $100K salary per SDR, scaling teams is expensive. Limited headcount forces SDRs to focus on high-intent leads, leaving 73% of inbound leads unanswered. This traditional approach is manual, inefficient, and unscalable, leaving marketers unable to convert their hard-earned leads into pipeline, despite significant upfront investment.”

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Piper the AI SDR Works Every Qualified Lead Autonomously and at Scale

With Piper for Marketo, Piper the AI SDR serves as a marketing agent that instantly and intelligently converts Marketo leads across a marketer’s most important channels: the website and the email inbox.

Piper understands each business’s Marketo Engage data, from lead and account-level data to campaign engagement activity, and can leverage this information to deliver personalized experiences at scale. She can autonomously surface relevant offers, answer questions, schedule meetings, and send email follow-ups, operating like a company’s most successful human SDR, only at massive scale.

“Adobe’s Marketo Engage is the backbone of the most sophisticated B2B marketing organizations,” says Kraig Swensrud, Founder and CEO of Qualified. “Now, with Piper the AI SDR, Marketo Engage customers autonomously convert leads at scale with an AI SDR agent. Combining these two platforms together unlocks massive efficiency, pipeline, and value for CMOs everywhere.”

Hundreds of leading companies—Brex, Box, Clari, Plaid, SUSE, Demandbase, Greenhouse Software, Crunchbase, SmartRecruiters, Matterport, Litmus, and LogicMonitor—are already leveraging Piper for Marketo Engage to supercharge their pipeline and accelerate revenue growth.

Early feedback includes:

• “Piper the AI SDR gives me maximum lead coverage,” said Kristina Finseth, Sr. Growth Marketing Manager at Greenhouse.
• “Piper the AI SDR can work every lead, every time. It’s incredible!” said Levi Worts, AI Marketing Strategist at SUSE.
• “An AI SDR agent for Marketo…this is my dream tech stack!” said Hannah Jordan, Director of Digital Marketing, Demandbase.