Pypestream, the leading conversational AI platform with all-in-one cloud messaging, announces Conversational Ads, an immersive brand experience driven by in-ad engagements. Conversational Ads transform present-day display ads by incorporating conversational AI alongside rich features like video, carousels, and surveys, creating authentic two-way messaging interactions between consumers and brands at scale.
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Leading conversational AI platform, @Pypestream, announces Conversational Ads, an immersive brand experience combining present-day display ads with conversational AI.
Pypestream’s patents on ad unit technology provided a foundation for this breakthrough in serving display ads as conversational experiences. This new sophistication shifts the display ad paradigm and takes ad engagement and personalization to a new level.
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Brands that implement Conversational Ads can tailor experiences to deliver personalized recommendations on a wide range of topics, from insurance policy quotes to eCommerce product promotions to streaming content subscription packages. These feature-rich interactions are powered with military-grade security and strict compliance with CCPA and GDPR. Conversational Ads can be targeted across thousands of publisher sites to both mobile and desktop devices.
“Banner blindness has forced brands to make their ads bigger, bolder and brighter. Unfortunately, this strategy has exemplified the ‘law of diminishing returns’ in that consumers are just getting more annoyed and ‘turned off,” said Richard Smullen, CEO at Pypestream. “The answer is not to get louder but to get smarter, to get more personal, and with that, better understand the consumers and their intent. Conversational ads powered by AI achieve this at scale and as these new ad units gain adoption, the entire advertising landscape will shift to ongoing dialogues.”
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