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Content Brief leverages the world’s most comprehensive ecommerce data set to optimize content on product listings and drive growth across online marketplaces.
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Brands like Nestlé Health Science, Select Brands, and Pura are turning to Content Brief to conduct marketplace research in minutes instead of weeks, with more depth and insight than previously possible.
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Previously offered on an invite-only basis, Content Brief is now publicly available.
Pattern—the leader for global ecommerce acceleration—unveiled its latest AI-powered ecommerce acceleration tool for brands: Content Brief by Pattern PXM.
“The ability to use AI to shrink the time it takes to conduct extensive competitive research from weeks to minutes is an astonishing leap forward for brand leaders.” – David Wright, Pattern Co-Founder and CEO
Content Brief uses Pattern’s novel AI engine to democratize access to the world’s most comprehensive ecommerce data set. It leverages 30+ trillion data points to automatically analyze market share, consumer demographics, discovery behavior, and content performance to give brands actionable recommendations for product listing content that outperforms the competition.
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“The ability to use AI to shrink the time it takes to conduct extensive competitive research from weeks to minutes is an astonishing leap forward for brand leaders—especially when that analysis is exponentially more rich than what a team of humans could compile on their own,” said Pattern Co-Founder and CEO David Wright. “With that power, brands can now operate on data instead of hunches without giving up creative control and direction as they rapidly optimize, deploy, and test their content to generate unprecedented traffic and conversion on marketplaces. I don’t think I’ve ever been more excited about a feature launch in my career, because of what this means for brands. We’re only scratching the surface of what product experience management (PXM) software is capable of when it’s supercharged with trillions of data points and our novel AI engine.”
Why it Matters
Content Brief by Pattern PXM provides scale to ecommerce teams at a critical time when resources are thin and optimizing content on product listings is paramount. According to Pattern’s 2024 Ecommerce Executive Strategy Snapshot, 40 percent of brand leaders say they don’t have the tools and resources they need to maximize their ecommerce opportunity. What’s more, “optimizing product imagery, video, and copy for online listings” is the most commonly cited focus area for executives over the next 6-12 months.
What Brands are Saying
“It used to take a week for four dedicated team members to conduct this kind of research and produce a competitive strategy brief for a single product. It’s impossible to scale like that, especially for a company with more than 25 brands and over 5,000 products. Now, that team can transition from conducting in-depth research to rapid content updates and testing. With the click of a button, you can have an in-depth, data-informed content brief that you can hand to your creative team to run with.” – Gabi Viljoen, Head of Ecommerce, Nestlé Health Science
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“Content Brief is a perfect example of why we chose to partner with Pattern. After just one month of testing, we see how impactful it can be for driving incremental growth—even on products that are already performing well. We have a product that, together with Pattern, we were able to grow into a top performer in its category in less than two years, and it’s exciting to see how adding this additional layer can grow revenue even for that product, which we already considered to be strong.” – Eric Endres, President, Select Brands
“Content Brief helps us scale as a team so that we can do more of what we do best: creating incredible products and experiences for our customers. It’s quick, easy to digest, and takes a massive workload off of our creative team to have actionable insights that lead to more potent creative assets on marketplaces. Having this level of competitive intelligence is a game changer.” – Chad DeSpain, Director of Sales, Pura
How it Works
- Increase conversion with product attribute optimization. Content Brief analyzes product attributes across thousands of digital aisles by search volume, prevalence, and estimated revenue to highlight which attributes are driving search and conversion in a product’s category—giving brands concrete evidence of what attributes are most important for shoppers.
- Maximize reach with search families. Search families represent distinct search intents that reveal the paths customers take to find a brand’s products. Content Brief reveals what topics drive traffic, helping brands optimize SEO and PPC strategies to capture more market share.
- Accelerate conversions with data-optimized images. Content Brief classifies the most effective types of images into archetypes—such as product action shots or lifestyle imagery—and provides key statistics about the archetypes relevant to a product.
- Review analysis at scale. Content Brief analyzes millions of reviews to reveal what customers like or dislike about a product and its competition. Understanding positive and negative themes can help brands accentuate the appeal of their products, improve or expand their product offerings, refine their marketing strategy, and prevent returns and negative reviews.
- Understand your customers with personas. Get insights into target consumers’ shopping journeys, preferences, buying behavior, and content-engagement patterns—helping brands tailor their content strategy for optimal traffic and conversion. This demographic information helps brands create more targeted, impactful campaigns to acquire new customers and lower customer acquisition costs.
