New AI product automates prospecting tasks, enabling sellers to focus on relationships, and revenue-generating activities
Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, announced the launch of Outreach AI Prospecting Agents, an autonomous AI solution that will transform the way revenue teams build new logo and expansion pipeline. AI Prospecting Agents are integrated into the core Outreach platform and built with the sales engagement leader’s deep knowledge of prospecting workflows. Outreach agents are pre-built, quick to deploy, and will handle time-consuming research and prospecting tasks autonomously for customers. In addition to improving business outcomes, AI Prospecting Agents will remove hours of busy work from a seller’s day so that they have more time for live, revenue-generating interactions with prospects and customers.
Sales prospecting is a critical yet often neglected aspect of a seller’s responsibilities because it is a time-consuming and mentally taxing process. Manual account research, message personalization, and cold emailing are often highly inefficient and fail to generate the results sellers need. In fact, a recent study by Outreach Insights Group found that sales effort required for prospecting activities is up 17% due to the increased level of personalization required to get different personas from different industries to respond to cold outreach.
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Outreach AI Prospecting Agents are a flexible solution designed to accommodate any organization’s preferred workflows, level of automation, and comfort with autonomous AI within their sales process. Outreach customers can choose to start with AI copilots that help human sales reps efficiently research and execute their normal prospecting workflows, or they can deploy fully autonomous agents that do everything from engaging dormant accounts to building expansion pipeline to prospect into new industries and customer segments.
“Prospecting is not a one-size-fits-all process,” said Abhijit Mitra, CEO at Outreach. “Every industry and team requires unique workflows to engage prospects effectively. Outreach AI Prospecting Agents allow teams to customize workflows that mirror the strategies of high-performers, ensuring AI works for sellers, not against them. We need to let our sellers do what they do best – focus on building relationships and providing solutions – and let AI do the rest.”
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Use Outreach AI Prospecting Agents to free your team and fuel your growth by:
- Automating account research – Leverages first- and third-party insights, including CRM details, recent news, and buying signals, to identify and prioritize the right accounts with AI account research.
- Delivering personalized messaging – Crafts relevant, personalized content with AI content generation, informed by sales and marketing materials, significantly increasing response rates and reducing the time spent by sellers, front-line managers and sales enablement teams.
- Running autonomous sales plays, 24×7 – Executes targeted sales prospecting motions based on best-fit customers, recent wins, and industry trends to generate pipeline with minimal human intervention and free your team’s time.
Current customers can reach out to their rep to learn how Outreach’s AI Prospecting Agent will fit into your signal stack.
