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Solution converts basic 2D product packshots into diverse, photorealistic lifestyle images at speed and massive scale
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Proprietary image creation process able to reduce costs for high fidelity e-commerce visuals by over 95%
Nfinite, the leader in next-generation product visualization technology for brands and retailers, unveiled SceneMagic AI, a pioneering AI solution that enables e-commerce giants to access photorealistic product images on a massive scale.
Using a proprietary AI to generate hyper-realistic backgrounds and settings, enhancing the visual appeal of products, SceneMagic AI powers the seamless conversion of basic 2D product packshots into diverse sets of photorealistic lifestyle images that can be tailored to a brand’s unique aesthetic.
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“AI is most exciting when it goes beyond being just a technological novelty and addresses real, substantial challenges,” said Alexandre de Vigan, CEO at Nfinite. SceneMagic AI offers a paradigm shift in how brands can showcase their products through tailored visuals without the exorbitant costs and time delays that are typically associated with high-quality visual productions.”
Amidst growing demands for high-quality visual content in e-commerce, a recent Coresight Research report underscores the importance of innovative imaging solutions. The report revealed that 63% of leading U.S. and European retailers are prioritizing enhancements in image quality to mitigate returns, with those adopting new CGI technologies experiencing a 20% increase in conversion rates.
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With its massive scalability, SceneMagic AI allows for the swift creation of extensive high-fidelity image catalogs from minimal inputs. Its dynamic content adaptability means visuals can be rapidly updated for seasonal themes or marketing campaigns. Leveraging cutting-edge 3D technology and spatial intelligence, the solution ensures each image is not only realistic but also free from AI-generated errors, all while slashing costs by over 95%.
“With SceneMagic AI, we’re not just meeting market demands—we’re setting new standards for how retailers engage with consumers online, enhancing user experiences while driving tangible business results,” concluded Alex.
