New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption
Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the delivery of four new service offerings, and updates to SAS Customer Intelligence 360, to help brands accelerate the value delivered through analytics with a hybrid marketing approach.
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“Being a full-service digital-only bank, we have to create and provide personalized customer experiences on our digital properties at a very rapid rate,” said Linus Axelsson, CRM Manager at ICA Banken. “SAS Customer Intelligence 360 has assisted us to increase web conversion rates by six to eight times, increase marketing campaign design and approval speeds by 10 times and streamline our marketing operations – even in this challenging global business environment. As a result, millions of dollars in cost savings have been realized. With SAS, we are truly reimagining our marketing efforts.”
SAS 360 Digital Insight Service
The digital insight service offering enables digital data to be collected from online channels to inform business decision making. SAS experts provide digital analytics domain expertise and reports to help marketers understand how customers are interacting with their brands’ digital properties. Real-time changes can be made to improve digital presence and marketing interactions to increase metrics like conversion, retention, loyalty and growth. Services include:
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- Data collection, connectivity and segmentation against a batch-created data profile.
- Data cleansing and preparation (digital data).
- A set of standard static reports and analytical segments.
- Experienced digital analytics domain expertise.
SAS 360 Customer Insight Service
The customer insight service offering helps organizations take advantage of the scale and diversity of customer data. SAS experts will lead workshops to identify relevant business use cases that benefit from customer analytics and predictive modelling. The rich, new sources of insight from this service will allow marketers to engage with customers in new ways and accelerate CX initiatives. Services include:
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