Messagepoint Named 2020 SPARK Matrix Leader in Customer Communications Management By Quadrant Knowledge Solutions
Messagepoint Inc. has been recognized as a 2020 SPARK Matrix™ Technology Leader by global research and consulting firm, Quadrant Knowledge Solutions, for its SaaS-based customer communications management (CCM) solution that enables organizations to enhance the customer experience with optimized communications. The CCM study from Quadrant Knowledge Solutions evaluated 20 key vendors in the global CCM market, analyzing short-term and long-term growth opportunities, emerging trends in technology and future market outlook. It recognized Messagepoint as a leader in technology excellence and customer impact.
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“Messagepoint has secured strong ratings across the performance parameters of technology excellence and customer impact and has been positioned among the technology leaders in the 2020 SPARK Matrix of the customer communication management market,” said Pallavi Bothra, analyst at Quadrant Knowledge Solutions. “Messagepoint’s solutions are differentiated by its AI engine, MARCIE, which powers unique content migration and optimization capabilities; and its advanced content sharing and management capabilities, which provide powerful cross-channel control for complex and highly personalized content.”
Quadrant recognized several unique differentiators of Messagepoint’s CCM solutions that are purpose-built to handle the complexity of regulated, personalized omni-channel customer communications.
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These include:
- Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), which leverages artificial intelligence, machine learning and natural language processing to enable organizations to intelligently migrate, optimize, author and manage the complex, personalized content that is the foundation of customer communications
- Rationalizer, a solution that leverages MARCIE to simplify content migration by making it easy to get content off legacy systems and into modern environments
- The platform’s advanced content sharing capabilities, including Variation Management and SmartText, which enable the reuse of content fragments through multiple communications and channels while centralizing control and change management
Additionally, Messagepoint seamlessly integrates with existing digital delivery platforms that include Salesforce Journey Builder, other CCM tools and other print composition capabilities, enabling the platform to act as an intelligent content hub for complex customer content across all channels.
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