MadKudu Builds Momentum With New Intelligence Offering, New Funding

MadKudu, an AI-based predictive analytics and marketing operations solution, announced new product functionality – MadKudu Insights, an intelligence layer that turns data into revenue through actionable reports and dashboards. Leading tech companies have been participating in the beta period, and the product will be available to all customers later in Q3. This announcement follows a $5.5M Series A funding round, led by Benhamou Global Ventures (BGV) with participation from Alven and Partech, to fuel its vision of the modern revenue marketing movement.

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MadKudu Insights solves a problem that has been a major frustration for B2B marketers for decades – accurately measuring the dollar value of their marketing pipeline and efforts. Business leaders today measure success in revenue while the CMO is only equipped to confidently discuss and measure leads and conversions. Insights is the first tool of this kind to give these CMOs a forward-looking view of their pipeline and the ability to articulate their value with a metric everybody understands and trusts: expected dollar value. With a user-friendly reporting interface, MadKudu Insights helps marketers visualize and uncover insights easily and in real-time. It empowers B2B marketing teams to make critical decisions about budget allocation, marketing performance measurement, and sales and marketing alignment.

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This functionality adds a new layer of intelligence to the already powerful MadKudu solution, which now includes three critical components:

• Predictive Engine: Understand the optimal buyer journey and leverage machine learning to develop lead scoring and predictive lead value models customized for each business.
• Value-Based Automation: Customize the buyer journey, ensuring activities are optimized for the best fit leads and drive down CAC in the process.
• Insights: Measure and optimize funnel performance and acquisition channels used, and accurately assess the impact of marketing on the business.

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