Lightricks, the creator of the world’s leading, award-winning photo and video creativity apps, announced the launch of its newest app, Quickart – an artistic photo-editing product filled with filters and advanced effects for novice editors. The app, born from user demand for easy-to-use creative resources during COVID-19, combines sophisticated artificial intelligence tools with highly-curated content. It is packed with preloaded images and powerful, intuitive features specifically tailored to give users immediate inspiration for crafting their own spectacular content. Built to provide audiences with a fast, easy way to make imaginative creations that express the world through their eyes, Quickart solves a challenge many face when working to create from a blank canvas: bringing ideas to life with just a tap—no previous editing skills required.
“During the global shelter-in-place, we saw an increased demand for creative artistic-expression tools in our apps that were geared towards the casual photo-editor”
A recent survey conducted by Lightricks found that the COVID-19 pandemic accelerated consumer appetite for powerful, easy-to-use creative tools that empower users to unleash their artistic expression while offering them an escape and a way to maintain social connections. During the peak lockdown period stemming from the pandemic, Lightricks saw a 90% increase in app usage across its creativity tools in the U.S. alone. Usage spikes across Europe in the U.K., France, Italy and Spain at a time when most of the population was confined to their homes were even more pronounced, with time spent creating and sharing visual content increasing between 117% and 228%. With many people using their time indoors to explore their creativity and share their experiences with friends, family and social connections, Lightricks quickly developed Quickart for individuals interested in dabbling in artistic digital art.
“During the global shelter-in-place, we saw an increased demand for creative artistic-expression tools in our apps that were geared towards the casual photo-editor,” said Zeev Farbman, Co-Founder and CEO at Lightricks. “After surveying our users across the globe on the type of content they were creating, we built Quickart to expand on the capabilities and offerings being utilized by our community of creators, working around the clock to create it in a mere four months. Utilizing some of the most popular aspects of our advanced photo-editing app Photofox, Quickart delivers a simple, yet powerful and fun artistic experience. The app removes the barrier to entry for individuals without a professional understanding of photo-editing so that absolutely anyone can create.”
Read More: Amazon 2020 Innovations Each Seller Needs To Know
