Funded Start-up Seeks to Bridge Inbound and Outbound Strategies for Enhanced Conversion
Leadsourcing, an innovative AI-driven lead generation platform, announced its official launch on Product Hunt. The tool addresses a critical gap in B2B sales and marketing by merging real-time inbound visitor tracking with proactive outbound engagement, empowering companies to convert existing traffic into actionable leads without additional ad spend.
The Problem: Converting Website Traffic
Businesses invest over 600 billion USD annually in driving website traffic; yet, 98% of visitors leave without taking action. Traditional tools like Google Analytics track traffic but fail to identify or engage high-intent visitors. Outbound tools, such as cold email platforms, often achieve dismal conversion rates, due to a lack of real-time intent data and delays in outreach.
For years, companies treated inbound and outbound as separate. We realized the opportunity lies in bridging these two worlds. If someone visits your pricing page, they’re interested—why wait?”
— Mitchell Suen, CEO of Leadsourcing
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By bridging the gap between inbound and outbound strategies, combined with AI qualification and real-time intent data, companies can potentially increase their conversion rates by 200% or more, significantly improving their return on investment.
“For years, companies have treated inbound and outbound as separate strategies. We realized the real opportunity lies in bridging these two worlds. If someone is visiting your pricing page, they’re already interested, why wait days to follow up? Our platform closes that gap,” said Mitchell Suen, CEO of Leadsourcing.
“Our launch on Product Hunt marks a significant milestone in our mission to empower businesses with the tools they need to maximize their existing website traffic,” Mitchell added. “By leveraging real-time visitor insights, companies can transform their conversion strategies and drive meaningful growth.”
Leadsourcing bridges the gap between inbound marketing and outbound sales strategies by offering:
1. Real-time visitor tracking to identify high-intent leads and provide Linkedin contact details
2. Integration with communication tools like Slack and Discord for immediate engagement
3. A focus on converting existing traffic rather than increasing ad spend
Gavin Chan, CTO of Leadsourcing, noted, “Our technology is designed to seamlessly integrate with existing systems, providing actionable insights that help businesses engage high-intent leads more effectively. The real power of Leadsourcing lies in its ability to automate and personalize the lead generation process, making it easier for companies to close deals.”
Key benefits of Leadsourcing include:
1. Reducing lost ROI from unconverted website visitors
2. Enhancing sales and marketing alignment through shared real-time data
3. Improving conversion rates without increasing marketing budgets
Leadsourcing is already being used as a Virtual Sales Development Representative (SDR) by over 100 businesses to improve their lead generation strategies.
