New solution humanizes AI for marketers, making it easier to understand customer sentiment, build deeper emotional connections and ultimately drive growth
Iterable, the cross-channel platform for unified customer experiences, has released Brand Affinity, a first-ever intelligent personalization solution to help marketers better measure customer sentiment and create more meaningful experiences.
Powered by Iterable AI, Brand Affinity transforms the way marketers identify, segment and communicate with customers based on each customer’s interests toward a brand. By allowing brands to automatically calculate and classify customer sentiment, Brand Affinity helps marketers create effective messaging strategies at scale. Marketers no longer need to rely on querying numerous sources of customer signals or sorting through billions of rows of engagement data—a virtually impossible task without AI.
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“Brands that win today are those that can establish deep, authentic and long-lasting connections with their customers,” said Bela Stepanova, vice president, product, at Iterable. “Yet establishing —and growing—this relationship is harder than ever, especially while consumer trust is at an all-time low. Brand Affinity provides insights into how best to communicate with customers so that marketers can maximize retention with loyal customers, nurture customers through each lifecycle stage and mitigate churn with unsatisfied customers.”
According to Harvard Business Review, customers that have a deep emotional connection are 52% more valuable over their lifetime with a brand. And furthermore, these fully connected customers account for 37% of revenue and spend, on average, twice as much as highly satisfied customers annually.
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Brand Affinity empowers marketers with the strength of AI to make real emotional connections with customers. The solution converts common customer signals at scale—such as email clicks and mobile push notification opens—into “affinity labels” core to each customer profile that can be seamlessly woven into orchestrated campaigns across channels. Iterable AI helps power better customer experiences for over 2 billion people all over the world.
“Brand Affinity gives us deep insight into donor sentiment that enables us to more effectively nurture at all stages of the user journey,” said Dani González, founder and CEO of dgtl fundraising. “Iterable’s AI-driven solutions allow us to make smarter and more effective decisions than we’ve ever been able to make with manual data analysis and segmentation.”
