Instacart Acquires Caper AI, A Leader In Smart Cart And Smart Checkout Technology, Creating A Unified Online And In-store Commerce Solution For Retailers
Acquisition Marks the First Time Instacart Is Introducing Cutting-Edge Technology and Products Designed to Transform the In-Store Shopping Experience for Retailers and Their Customers
Instacart, the leading online grocery platform in North America, today announced its acquisition of Caper AI (“Caper”), a leading AI-powered shopping cart and checkout technology platform. This acquisition expands Instacart’s comprehensive retailer enablement platform, which currently spans the Instacart marketplace, robust enterprise services that power the ecommerce solutions for many top grocers, fulfillment technology to support delivery and pickup capabilities, last-mile delivery, and much more. With this acquisition, Instacart aims to help retailers unify the in-store and online shopping experience for customers, supporting their businesses no matter how customers choose to shop.
Caper is reimagining the in-store shopping journey by developing cutting-edge AI-powered shopping carts and automated checkout counters that bring together online and offline shopping to create a completely new in-store shopping experience for customers. Caper’s powerful object recognition system lets customers place items into their cart such as fruits, vegetables, and other items without having to scan or weigh them, and check out right at the cart. The company also develops smart checkout counters that use cameras and a weight sensor to auto-detect items placed on its counter, creating an easier and faster express checkout flow for customers at grocery and convenience stores.
Read More: Nicely Network Expands Affiliate Business, Delivers Improved Performance For Merchants
In addition to streamlining the in-store shopping and check out process, Caper helps create unique and more personalized shopping experiences. Caper’s carts feature touch-enabled screens that let customers navigate brick-and-mortar grocery store aisles more seamlessly. The screens also make product suggestions based on what’s in a customer’s cart. Over time, Instacart expects to integrate Caper’s technology into the Instacart app and the ecommerce websites and apps of its retail partners, allowing customers to build online shopping lists and browse recipes ahead of time and check off their lists as they go. And, for Instacart shoppers who shop on behalf of customers, they can also utilize the carts to find items more efficiently and bypass long checkout lines.
“Over the years, Instacart has continued to expand its retailer enablement services, helping brick-and-mortar grocers across North America move their businesses online, grow and meet the evolving needs of their customers. As we look ahead, we’re focused on creating even more ways for retailers to develop unified commerce offerings that help address consumer needs across both online and in-store shopping,” said Fidji Simo, Instacart’s CEO. “That’s why we’re thrilled to welcome the Caper AI team to Instacart. We share the same goal of equipping retailers with new and innovative technologies that help them succeed in an increasingly competitive industry, while also providing customers with the best possible experience. We’re excited to bring Caper’s leading smart carts and smart checkout platform to more retailers around the world, as we all reimagine the future of grocery together.”
“We’ll continue to deepen our investment in our suite of enterprise technology services, unlocking new solutions that help power the comprehensive ecommerce platforms of retailers across North America. Today’s acquisition of Caper comes on the heels of our recent FoodStorm acquisition, which offers order-ahead and catering technology for retailers so they can increase their sales and ensure more customers are turning to them for everyday meals,” Simo continued.
Read More: SalesTechStar Interview with Bryan Reynolds, Senior Director of Sales Operations at TBI
For retailers, Caper’s smart cart technology provides them with a plug-and-play solution, requiring little capital expenditure. Caper’s technology enables brick-and-mortar retailers of all sizes to quickly and easily deploy this technology in their stores, creating compelling experiences for customers and driving meaningful growth for their business by increasing average basket sizes relative to traditional shopping carts.
Caper’s smart carts are currently deployed at some of the leading North American retailers, including Instacart partners Kroger and Wakefern, as well as Sobeys in Canada. This is in addition to their smart checkout counters in convenience stores. Caper’s smart carts were the first carts in the U.S. approved by the federal government’s NTEP (National Type Evaluation Program), which certifies that it can accurately sell items that are priced by weight and measures, like produce and bulk items.
“I’m incredibly proud of the business we’ve built and the technological leap forward our products represent for the entire grocery industry. The powerful technology we’ve created is intuitive for customers, easy to deploy for retailers of all sizes, and creates a physical retail ecosystem that never existed before,” said Lindon Gao, Co-Founder and CEO of Caper AI. “We share Instacart’s vision of enabling grocery retailers with new innovations that create step changes for their businesses, and we’re proud to now be joining forces with Instacart to develop even more solutions that help bring the online and offline together for retailers.”
