The technology offers a completely new methodology for collecting customer feedback
HeyMarvin, the only AI-native customer feedback repository, announced the AI Moderated Interviewer. AI Moderated Interviewer is a new AI agent that leverages Voice AI to conduct moderated user interviews on demand, transforming how research is conducted at scale. The AI Moderated Interviewer offers a more in-depth and comprehensive alternative to surveys or unmoderated testing while keeping the convenience and scale of both.
“HeyMarvin as the leader in AI technology for customer research…The AI Moderated Interviewer is a massive innovation for getting insights faster than ever.” – Scott Banister, tech entrepreneur, early-stage investor behind PayPal, Facebook, Uber.
HeyMarvin’s AI Moderated Interviewer empowers product teams to do two things:
- Conduct dynamic conversations with potentially thousands of participants simultaneously without the need for a human facilitator.
- Analyze interview responses in real time to extract trends and actionable insights.
“This is the first time in decades we’ve seen a completely new research methodology for how we collect customer feedback,” said Prayag Narula, CEO and co-founder of HeyMarvin. “What makes it so powerful is that it enables free-flowing, qualitative, engaging conversations — but on demand and at scale. We’re talking hundreds, even thousands of people, something that was previously only seen at large scale using a small army of volunteers in moments like presidential elections. Now, even a small team can have that same in-depth dialogue with their customers. It’s not just a better survey, and it’s not replacing traditional user interviews. It’s a whole new way of doing research that simply didn’t exist a few months ago.”
“As the tech landscape evolves, I’m excited about how AI enhances the way we do research. There isn’t a one-size-fits-all methodology — we now have a dynamic toolkit that works for different situations,” said Vanessa Whatley, research leader at Twilio. “AI moderation has many upsides and is much more natural than an old-school, unmoderated study. I don’t see human moderation going away, but it’s impractical in several scenarios. This is where AI moderation lets companies efficiently collect quality data at scale.”
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AI Moderated Interviewer:
- Interviews thousands of participants at the same time: Maximize researchers’ time by conducting large numbers of AI-led, qualitative, and engaging conversations without human moderator interaction.
- Gives your participants flexibility: Participants can complete interviews at their convenience, making the interview process more accessible and user-friendly.
- Speaks your language: Organizations can collect insights from users across the world, in more than 40 different languages, and translate them back into yours.
- Receives more honest answers: Anecdotally, the AI moderator facilitates more frank input from participants since they may feel more comfortable providing critical feedback to an AI agent rather than a human interviewer.
- Is perfect for teams without enough resources to conduct interviews: By incorporating research best practices, AI Moderated Interviewer augments the work of experienced researchers and dramatically expands the number of teams who can benefit from qualitative feedback.
- Plugs into existing workflows: AI Moderated Interviewer integrates with an organization’s own research tools and workflows.
“As a long-time partner, I view HeyMarvin as the leader in AI technology for customer research. Having invested in 100s of companies, those that win out are the ones that have a crystal clear understanding of customers,” said Scott Banister, noted tech entrepreneur and early-stage investor behind companies like PayPal, Facebook, Uber, and now HeyMarvin. “The AI Moderated Interviewer is a massive innovation for getting these insights faster than ever. Combined with everything else the product can do, HeyMarvin is light years ahead of others in this space — and the team is moving faster than ever.”
