GumGum Bolsters Midwest US & Canadian Sales Org, Taps Regional Lead to Meet Growing Demand for Contextual Advertising Solutions

Artificial Intelligence (AI)Buyer Insights

By STS News Desk On Oct 23, 2019

GumGum Bolsters Midwest US & Canadian Sales Org, Taps Regional Lead to Meet Growing Demand for Contextual Advertising Solutions

Joseph McConellogue Brings Two Decades of Digital Marketing Achievement to Regional Vice President Role, Created to Serve and Expand Partnerships with Leading Brands and Marketers in the Midwest & Canada

GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, announced that it has brought on digital media veteran Joseph McConellogue to lead its Midwest and Canadian sales teams as Regional Vice President. McConellogue’s hiring is the latest in a series of organizational and personnel moves aimed to scale GumGum’s capacity to meet global demand for its proprietary AI-powered digital advertising products and services.

“We’ve been growing at a rate nearly twice that of our industry, and the inroads we’ve made in the Midwest and Canada are a big part of that growth,” said GumGum CGO Ben Plomion. “By bringing in Joseph, a 20-year digital marketing veteran, we’ve doubled down on our commitment to those regions.”

McConollogue joins GumGum from IPG Mediabrands’ digital arm, Reprise Digital, where, as SVP of the Midwest and Global Head of eCommerce, he developed digital strategy for some of the world’s largest advertisers. In previous roles, McConellogue launched Reprise Digital in the Canadian market and established the brand as one of Canada’s top digital agencies.

“I’m excited to join a team with such exceptional growth and a product offering that is expanding rapidly as AI, brand safety and the decline of the cookie continue to reshape our industry,” McConellogue explained. “GumGum is positioned perfectly to help advertisers navigate our rapidly evolving digital landscape, which means I have a unique opportunity here to maximally leverage my expertise and network in the Midwest and Canadian markets.”

McConellogue, a Canadian expat, has a proven business development track record in the Midwest and Canada: Prior to leading Reprise’s Canadian operations, he established one of the first true digital offerings in Canada, with GroupM’s Mindshare and Catalyst agencies.

“Joseph has a long history building out digital capabilities,” Plomion concluded. “He has developed strong relationships with agencies and brands spanning the globe––and his experiences in Canada are particularly relevant to our growth goals. Needless to say, we’re proud to have someone with that kind of relevant and proven success joining our leadership team.”