Multi-award-winning AI and Big Data technology leader Fusionex has clinched a contract with one of the region’s largest oil and gas companies to implement a data-driven digital platform to enhance customer experience.
The client is a global energy company, ranked amongst the largest corporations on Fortune Global 500 with over 1,000 gas stations. Known for their oil and gas ventures, their other portfolio includes conventional and unconventional resource exploration and production as well as a diverse range of fuel lubricant and petrochemical products.
This initiative comes amidst the volatile landscape and economic shock the oil and gas industry is facing. As manual, physical and conventional means no longer suffice, the need for digital transformation never been greater. Digital innovations that are being put in place must be executed at an accelerated pace to meet the needs of the new normal, with operations, infrastructure and processes rethought, restrategized and reimagined.
Read More: Quotient Partners With Shipt To Enable Consumer Savings With Digital Coupons
The digital platform leverages analytics to convert data into actionable insights, enabling the client to deliver a compelling customer-first experience and greater business value for their customers. The platform is also able to provide the means to pinpoint key prospects that are capable of creating an impact within the client’s customer base.
“The platform’s AI and Machine Learning algorithms provide the tools for customer data enrichment, allowing the client to gain deep insights into behaviors of its customers. This grants the client the ability to develop effective digital strategies that will enable them to establish higher levels of customer trust, make better recommendations and discover hidden revenue streams, opportunities or gaps for more growth and optimization,” said Fusionex Program Director Lim Yi Yang.
