Multi-award-winning AI and Big Data technology leader Fusionex has clinched a contract to help provide a consolidated insight-driven digital platform for a national group of companies that can be leveraged across all its disparate businesses.
Read more: How to Align Your Organization’s Customer Success to Drive Sales
Renowned for its chain of 24-hour mini supermarkets, the client is a nationwide group of companies that encompasses an extensive network of industries and sectors, including food and beverage retail, ecommerce, hospitality, home furnishing, personal care and real estate development, among others.
The shock of the current global crisis is weighing heavily on organizations across the globe as it has forced a sudden shift from physical to digital. Companies are now in a race to adapt to the new normal that has been thrust upon them, which involves accelerating the utilization of digital technologies to bridge the gap between the physical and digital realm.
Leveraging Fusionex’s AI-powered customer engagement platform, the technology helps generate more leads with the goal of increasing new and repeat sales. This platform will also advance the efficiency and quality of customer experience, which is now delivered digitally in a seamless manner.
Read Also:Â How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins
In addition, the client will also have the ability to analyze crucial information amid the vast volumes of data to help guide their decision-making and strategic planning efforts. This endeavor will bring forth fresh value to the client’s customer engagement experience, introducing new ways of delivering personalized user interaction as well as a robust AI-powered targeted marketing engine.
The client will also be able to leverage on the platform’s AI capabilities to perform predictive and prescriptive analytics to uncover new discoveries and recognize the value of various consumer trends. With this information, they would be able to predict and mold customer behavior, measure marketing campaign success, recognize and rectify underperforming processes and scale operations across the nation.
Read More:Â Videos For Sales Outreach? Yes, Please!
