SalesTech Star

Fobi Combines the Power of its AI, Big Data and Wallet Pass Technology to Deliver Digital and Contactless Golf Membership Solution

Fobi signs first deal with one of the largest golf course owners & operators in North America

Fobi AI Inc. (the “Company” or “FOBI”), a leader in providing real-time data analytics through artificial intelligence to drive operational efficiencies and profitability, announced a one year agreement with one of the largest operators of golf courses in North America, to digitize their member cards using Fobi’s new digital golf membership Wallet pass solution. Fobi will generate revenue from this and other such deals through an annual license fee and through monthly Wallet pass license fees on a per pass issuance basis.

Read More:  Handling Customer Service On Black Friday


The company will utilize Fobi’s Wallet pass technology to provide integrated digital membership passes that will be included as part of their membership purchase process. They currently have 3 tiers to their membership program for golf and at the pro shops, rewards, etc. They will now use the Fobi Golf Wallet pass solution to deliver tiered digital membership cards that will live in the native wallet that is in every iOS and Android phone worldwide, improving the customer experience for their members, who no longer need to worry about forgetting their membership card at home. Fobi’s new Wallet pass membership solution is also better for the environment as it will enable Golf courses to replace their current plastic membership passes with digital ones, removing a significant amount of plastic from the environment. This is very similar to the recent deal Fobi announced with S4S in Iceland to replace their plastic gift cards with Digital Gift cards powered by Fobi’s Wallet pass solution.


Fobi is also integrating their digital golf membership Wallet pass solution into golf course POS systems, which means that golf courses can now track member purchases and use purchase behavior to drive more targeted communications and campaigns in real-time through their digital membership Wallet passes. This improves the customer experience by ensuring that any communications are targeted to the right members at the right time and place and can help to drive increased revenue from golf and merchandise through these more personalized and timely offers. Fobi will also be integrating this solution with golf course management systems enabling contactless check ins, ensuring a better golf day experience.

“This is a great opportunity for us to enter the golf world with one of the largest and most influential players in the industry. Fobi will now enable resort and course operators to provide their members with a more personalized digital experience,” said Rob Anson, Fobi CEO. “The combination of our Artificial Intelligence and Big Data applications combined with our Wallet pass activation will also provide operators with a means to unlock, leverage and monetize their data. We see this as a great first win for the company and yet another strong global opportunity.”

Read More: Uvaro, BWOSS And Garage Capital Announce First Two Recipients Of Impact Scholarship Fund


According to a recent report from Statista, the Golf Course and Country Club industry in the US was over $24 billion in 2020.  This market is forecast to grow by 1.6% in 2021, after a small dip in 2020 due to COVID-19, creating an opportunity for Fobi to roll their new solution out to other golf course operators worldwide.

This press release is available on the Fobi Website and the FOBI Verified Forum On AGORACOM for shareholder discussion and management engagement.

Write in to to learn more about our exclusive editorial packages and programs.