Fanatics Selects Rokt to Deliver AI-Powered Relevance for Sports Fans Globally

Global sports platform taps Rokt for its relevance engine to drive engagement and revenue across its ecommerce sites

Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, announced a strategic partnership with Fanatics, a global sports platform.

The partnership will see Fanatics use Rokt’s AI-powered ecommerce technology to surface highly relevant, exclusive content and offers to fans before and after checkout across Fanatics-owned platforms including Fanatics.com, and team and league sites. By delivering real-time relevance in the transaction moment, the collaboration unlocks new revenue opportunities and strengthens lifetime value across Fanatics’ rapidly growing portfolio.

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“Fanatics’ focus remains on relentlessly enhancing the fan experience, and that includes constantly thinking of ways to make shopping with us more seamless and relevant,” said Michael Rubin, CEO of Fanatics. “Rokt’s technology will help us deliver on our promise to fans.”

“Fanatics has redefined what it means to deliver an exceptional fan experience,” said Bruce Buchanan, CEO of Rokt. “We’re thrilled to see Fanatics returning to the Rokt Network, and we believe we’ll be able to help Fanatics unlock even greater relevance throughout the ecommerce journey, beginning with Rokt Thanks and Pay+.”

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Key Partnership Highlights:

• Multi-Product Integration: Fanatics will initially leverage Rokt Pay+ and Rokt Thanks for relevance across the fan shopping journey. Fanatics plans to expand its use of Rokt’s broader product suite, including Rokt Ads and Rokt Catalog to other areas of the business
• Global Scale: The partnership covers Fanatics’ extensive international presence, supported by Rokt’s operations across North America, Europe, and Asia-Pacific.
• Network Effects: Fanatics joins the Rokt Network, which powers more than 7.5 billion transactions annually, connecting with hundreds of millions of shoppers.

As both Fanatics and Rokt continue to scale globally, this partnership reinforces the companies’ shared commitment to delivering more relevant experiences for fans throughout the shopping journey.