Equals 3’s AI-powered assistant, Lucy, ties together custom surveys with traditional data
Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced a partnership with GBH Insights. GBH Insights is a full-service marketing insights firm. The partnership expands the list of data sources that can be easily integrated into Equals 3’s cognitive assistant, Lucy. Agencies and marketers using Lucy will now have the ability to integrate data from their proprietary GBH custom surveys and data analytics initiatives with other Lucy-accessible data such as research from partners like eMarketer, Dow Jones, and the AMA. The partnership enables mutual clients to garner more value out of their commissioned data research.
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“The super-powered informational engine is a new way to problem solve for our big data needs and we believe Lucy is a great partner for us.”
GBH Insights combines market research, custom predictive analytics, and marketing consulting to answer challenges related to sales, marketing, product, and business strategy. GBH focuses its research on three core competencies:
- Leveraging transactional and social data and integrating that data with surveys as part of a more robust approach to research
- Consulting with clients to activate research that drives tangible strategic and financial results
- Enhancing research data through innovative analytics and marketing sciences
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“Lucy represents a transformational way to research and segment data and Equals 3 fits extremely well with our client needs,” said Jon Greenwood, CEO & Founder at GBH Insights.
Jon added, “The super-powered informational engine is a new way to problem solve for our big data needs and we believe Lucy is a great partner for us.”
Lucy provides AI-powered enterprise knowledge management for Fortune 1000 marketers and advertising/media agencies that struggle to navigate and manage vast sums of structured and unstructured marketing data across channels. Now, agencies and marketers can use Lucy and the associated AI to search and access survey data, transactional data, and social data collected and produced for them by GBH. Together, Lucy and GBH Insights provide agencies and marketers with a new layer of information to improve their research and make more informed decisions.
“The custom research GBH provides clients are a perfect use case for Lucy’s research skills,” shares Scott Litman, Co-founder and Managing Partner of Equals 3.
Scott added, “Through our partnership with GBH, clients will be able to quickly leverage their commissioned GBH reports alongside their other valuable data assets.”
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