Cooler Screens, the technology company powering the in-store retail media and merchandising revolution, today announced the launch of CoolerX, an advanced and differentiated software solution that uses AI and data science to identify precise marketing activation opportunities in stores, driving incremental sales growth for retailers and brands. Developed in collaboration with Microsoft and NVIDIA, global leaders in AI applications, the software is tailor-made to operate “smart screens” for the in-store retail environment.
At its core, the software features a first-of-its-kind in-store “intent engine,” which uses AI to analyze data points gathered from consumer behavior, contextual signals, and first-party retailer data. It anticipates shopper needs, allowing retailers and brand advertisers to deliver highly targeted and relevant information at the point of decision.
“Just as search engines and e-commerce sites know what consumers are interested in when online and serve them relevant content, we now can do the same inside brick-and-mortar stores. By understanding shoppers’ intent and activating marketing content that is most relevant to consumer experience, we drive sales growth for retailers and brands,” said Arsen Avakian, Cooler Screens’ co-founder and CEO.
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The software uses a network of sensors and AI-compute capabilities to bring real-time visibility into and understanding of on-shelf availability, location, and movement, which is then combined with a granular view of shopper browsing, engagement and conversion signals (such as proximity, dwell time, attention, actions). This information is integrated within a closed-loop feedback system, which then fuels an AI-enabled recommendation engine to predict consumer intent.
Recommendations are integrated into an advertising platform, which provides brand advertisers the capability of placing marketing campaigns dynamically and programmatically at the precise point and moment of shopper decision-making. This approach generates a deeper, data-driven understanding of consumer interaction, similar to online ecommerce, with real-time insights into shopper engagement and advertising performance.
CoolerX operates without gathering or using consumers’ personal data. The technology is identity-blind, and the algorithms are built for the anonymous nature of brick-and-mortar shopping. Cooler Screens is certified by Privacy by Design, the ISO global standard for protecting consumer privacy.
With its software already in operation in top retailers, including Kroger, Walgreens, Giant Eagle’s GetGo, Chevron and Western Union, Cooler Screens is rapidly gaining traction as the leading in-store retail media and merchandising technology solution. The company was recently recognized as a 2023 Digiday Technology Award recipient as Best In-Store Technology for its ability to reach consumers in stores.
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