New Features Deliver Unmatched Control Over Generative AI for Two-Way Customer Engagement, Significantly Enhancing Customization with the Brand Guardrails Required for the Enterprise
Conversica, Inc, the AI-powered Conversation Automation solutions provider, announced major upgrades to its Conversational AI platform. The release features upgrades to its conversation management with new flexible AI-supported customized messaging options, giving Marketers unmatched control to leverage generative AI for two-way lead and customer engagement.
Building on the success of Conversica Chat with Contextual Response Generation that allows brands to leverage their own data for AI chat, the new features provide a hybrid approach to customizing AI-powered messaging, balanced with the control and security necessary for the enterprise. The updated Conversation Editor gives users the flexibility to leverage generative AI to create and adjust two-way email and SMS conversations in a controlled, secure, and accurate fashion. With three AI-powered methods to customize conversations, Marketers can ensure every message resonates authentically with each individual recipient in the way that best suits the brand’s needs. The new UI enhancements provide a streamlined and flexible interface to leverage Conversica’s proven AI conversations out of the box, make their own adjustments to messaging and conversation architecture to align with their brand voice, or utilize generative AI assistance to rewrite communications quickly and accurately.
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“These changes to our conversation-building capabilities make Conversica’s solution the most flexible Conversational AI product available for revenue teams, enabling users to use GenAI but with the ability to build tailored, brand-specific conversations in the manner best suited to their unique needs. Instead of the ‘black box’ of GenAI solutions , Conversica puts ultimate control into the hands of the Marketer. This is the only brand-safe solution incorporating the most advanced GenAI capabilities on the market,” said Jim Kaskade, CEO of Conversica.
Key features of the latest release include:
- Flexible AI Messaging Modes
- Custom mode enables users to customize conversations beyond just client domain information for better brand alignment, localization, and formatting.
- Rewrite with AI offers supervised GenAI support for writing and editing conversations with embedded best practices based on over 1B interactions to guarantee deliverability and conversions.
- Streamlined UI
- Introduces easier navigation and visual updates to support new message modes.
- Streamlined client information variable filtering and searching for easier management, making brand-specific, 1:1 marketing simpler than ever.
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This week, the company was also awarded the Martech Breakthrough Award for Best Overall Conversational Marketing Solution 2024 for the launch of its industry-leading brand-specific AI chat solution with contextual response generation, as well as CIOReview’s Conversation Automation Solution of the Year. These awards come on the heels of the company being named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024.
“As Marketers navigate an increasingly competitive landscape within the AI community, these new features offer 100% control. No one wants to put their brand at risk with homegrown or off-the-shelf derivatives of ChatGPT. It seems simple to leverage OpenAI, Gemini, or equivalent, but it only takes one mistake to lose brand trust and loyalty. Adaptability with precision controls is needed to create authentic, impactful customer interactions. Conversica’s cutting-edge Conversation Automation AI technology empowers Marketers to drive engagement, build trust, and achieve their marketing goals with no risk to their brands,” added Kaskade.
