Cognira, a leading provider of AI-driven promotion management solutions, is pleased to announce it has been recognized as a representative vendor in the 2022 Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications – Long Lifecycle for its AI Promotion solution.
The Gartner Market Guide mentions Cognira in the list of 27 Representative Vendors for their AI Promotion solution. Within the market guide, Gartner mentions that Suppliers and Retailers need an environment to grow collaboration (evaluate, optimize and collaborate). Gartner states, “Retailers and consumer packaged goods (CPG) organizations must look to digitize these processes, moving away from custom-made Microsoft Excel models toward workflow-based and AI-powered solutions.”
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Cognira’s PromoAI solution empowers retailers to effectively and efficiently plan, forecast, optimize, and analyze promotions. Its solution facilitates collaboration across merchandising and marketing organizations within the retail business. This includes supporting in-store discounts and weekly circulars as well as online advertisements and customer-targeted offers – all informed by AI to maximize efficiency and ROI. Additionally, Cognira’s PromoAI solution enables collaboration on promotional funding across the retailer and its vendors.
“We are pleased to have been included in the Gartner Market Guide for Retail Unified Price, Promotion, and Markdown Optimization Applications – Long Life Cycle,” said Dr. Hatem Sellami, Cognira’s Founder and CEO. “Our PromoAI solution is uniquely redefining retail promotion management by supporting the entire end-to-end collaborative planning process in a single tool. We believe that this is a game-changer for the retail industry and we are proud to be in this space.”
