New tool for marketers identifies critical insights before hitting the data haystack
Adverity, a leading force in marketing data intelligence, launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance.
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Adverity launches Augmented Analytics: A new tool for marketers to identify critical insights before hitting the data haystack
Providing an insight-led approach to marketing, Augmented Analytics enables marketers to stay agile in the new, rapidly accelerating marketing landscape, and empowers brands and agencies to realize the full value of their data.
It optimizes performance by uncovering the deep insights that conventional analytics approaches can miss and significantly decreases the time to discover them. This allows marketers to identify patterns and detect anomalies as they happen so opportunities are not missed, and hidden issues are revealed before becoming a problem.
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The tool also automatically helps identify problems with data quality and provides suggestions on how campaign budgets should be reallocated to ensure a better return. It helps marketers to create forecasts by learning from historical data, looking at current spend, and predicting future short-term spend to help achieve optimum use of budgets. It also provides cross-channel optimization by analyzing historical spend and revenues, and recommending reallocation of budgets.
For brands, Augmented Analytics provides much greater insights than standard analytics tools and methods, giving them a crucial competitive edge. It enables the whole team to make insightful decisions quickly, which allows them to correct the focus of campaigns, quickly grasp opportunities for greater performance, and achieve maximum returns without the risk of overspending.
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