AB Tasty, the Customer Experience Optimization company, is announcing a major evolution of their solution, which will enable marketing and product teams to drive higher ROI from their personalization and experimentation strategies. This release includes self-service tools powered by artificial intelligence, machine learning, natural language processing, and APIs to allow AB Tasty to deliver quick value to their customers at scale.
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Using both psychographic and behavioral data, AB Tasty’s new functionalities deliver shorter time-to-value, faster ROI, as well as seamless, digital omnichannel customer experiences for end users. Buyer journeys using these technologies result in higher transactions and time-savings regarding set-up, without compromising data privacy requirements.
Best in class customer experiences have been proven to drive customer loyalty as well as increased revenue. Indeed, PwC found in their Experience is Everything report that, “73% of all people point to customer experience as an important factor in their purchasing decisions.”
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“Industry experts know that delivering exceptional customer experiences has become table stakes, and yet too many vendors still require complex set up and slow time-to-value,” comments Jean-Yves Simon, VP Product at AB Tasty. “Our innovations bring the ability to implement relevant and emotional customer experiences with our low-code to no-code platform driving unrivaled time-to-value and ROI.”
