Marketing Automation Software automates recurring marketing tasks and saves time by providing quick results. This software offers a single platform for storing all marketing information and enables marketers to manage workflows efficiently. Marketing software also has the ability to analyze the results of marketing campaigns, which in turn helps enhance ROIs. The software also helps manage potential leads through varied channels and track them through the sales funnel. With the growing adoption of AI, machine learning, and social, mobile, analytics, and cloud (SMAC) technologies, Marketing Automation Software is in high demand globally.
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Marketing Automation Software Quadrant Highlights
35 companies offering top Marketing Automation Software were analyzed and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Leaders.
HubSpot Marketing Hub, Oracle Corporation, Acoustic, and Pardot have been identified as Visionary Leaders, as they have established product portfolios and a robust market presence &business strategy.
ClickDimensions and OntraPort have been identified as Innovators, as they have focused product portfolios and innovative business strategies with which they are able to set new trends in the market.
LeadSquared Marketing Automation, SendinBlue, and SimplyCast have been identified as Emerging Companies, as they have niche product offerings and decent business strategies which help them in growing cosistently.
Act-On, SAS Institute Inc., SharpSpring, ActiveCampaign, and Keap have been recognized as Dynamic Differentiators, as they have innovative portfolios of solutions &services.
360Quadrants conducts an in-depth SWOT analysis and accurately analyzes the companies considered for evaluation. This helps service providers learn about new opportunities and areas where they lag behind their peers. It also helps clients choose the most appropriate vendors for their requirements.
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