With investment from Silverton Partners and Participation from LiveOak Venture Partners and DJR Advisors, Virdee Seizes Rapid Market Demand to Scale its Solutions Quickly Across Real Estate Verticals
Virdee, a SaaS company delivering digital check-in and virtual concierge services to the hospitality and commercial real estate industries, has added a strategic round from seasoned SaaS investors to further accelerate its growth across hospitality, multifamily, student housing and medical verticals where demand has been strong.
Read More: COVID Accelerates Demand For Gig-Driven Customer Support Models
Financing was provided by Silverton Partners, an early-stage investment firm based in Austin. Also participating in the round were LiveOak Venture Partners, an Austin-based early-stage venture capital firm that partners with visionary entrepreneurs to build world class, category dominating companies; and DJR Advisors, which invests in high-return businesses that use state of the art technology to maximize owners’ return on investment.
“Virdee’s suite of SaaS solutions is uniquely positioned to remake the market for digital check-in and virtual customer engagement,” said Morgan Flager, Managing Partner at Silverton. “With demand for the company’s products rising faster than anyone could have expected, we are pleased to partner to help Virdee strategically scale its businesses.”
In a time of rising costs and shifting models of customer service and operation, Virdee’s software is leading the real estate industry toward the adoption of contactless, customer-centric solutions that elevate the guest experience while reducing cost and increasing margins for operators. With early customer adoption at leading hotel, multifamily and corporate housing brands, the company’s API-first solutions have already demonstrated savings in staff time and reduction in friction around the check-in/out process. Virdee’s products integrate seamlessly with the leading door lock and property management systems and provide the only complete solution for frictionless, contactless check in – serving 100% of guests 100% of the time, simply and cost-effectively, independent of guest loyalty status or affiliation.
Read More: DealerCenter Selects AudioEye As Digital Accessibility Partner
Branigan Mulcahy, Virdee Co-Founder, said, “We are deeply appreciative of the participation of each of our new investors. This is a group of visionaries with amazing experience in scaling and building out disruptive SaaS businesses. We could not be more excited about the insights and strategic guidance each of them brings to the table and look forward to working closely with all of them to build Virdee’s exciting future.”
In addition to Silverton, the investment group represents some of the leading thinkers and practitioners in the SaaS space. Leading the investment for LiveOak Partners is co-founder and partner Krishna Srinivasan, who has more than 20 years of experience investing in early stage Texas-based technology companies, having helped create more than $2 billion in enterprise value. Led by Richard W. Gray, DJR Advisors specializes in travel-related corporate development, technology due diligence, digital transformation and demand generation. Among other innovations, Mr. Gray is the co-founder and former CEO-Chairman of TravelClick, a company that provides state of the art, cloud-based and data driven solutions that enable hotel owners and managers in more than 175 countries maximize revenue and optimize profit. TravelClick was sold in 2018 to Amadeus.
Virdee Co-Founder Nadav Cornberg said, “We are grateful to welcome these esteemed investors to our seed round investment group which includes Rajiv Trivedi, past CEO of La Quinta and Chairman of TST Capital. Along with them, we believe the debate about whether automated check in, verification and payment solutions will replace legacy methods is now long settled, and the question is now not ‘if’ but ‘when.’ We believe the time is now, and Virdee is the company best positioned to lead hotel and other real estate owners toward a completely contactless, efficient model of operation.”
