The EQLABS Inc. (USOTC:EQLB) Marketing Advisory Board has approved a new sales tracking and customer relationship management (CRM) program in preparation for the new market and customer business capture strategy approved earlier this year.
Mo Owens, EQLBs CEO, said, “Now that we have our new business capture plans in place, the last element, upgrading our systems to handle the volume of expected growth, is now being implemented.”
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Owens goes on to say, “Our new sales force management software system will supercharge our productivity by giving us the tools for managing client engagements, and customer relationships, all from one connected platform. We will be more efficient and cost productive in all of our client and sales activities which will be necessary to manage our predicted growth.”
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This is an additional step in EQLB’s rapidly expanding business development and customer capture strategic plan. To meet anticipated growth, these modernization implementations will streamline sales and CRM operations and enhance the company’s profitability.
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