sticky.io Announces Growth Equity Investment Following Recent Rebrand
Financing will drive expansion of enterprise ecommerce platform built for performance and scalability
sticky.io, a leading ecommerce platform provider for order management and recurring billing, announced that it has received a minority equity investment from Flexpoint Ford, a private equity investment firm that has raised over $4.3 billion in capital and specializes in investments in the financial services and healthcare industries. sticky.io will continue to be led by its long-time CEO Brian Bogosian and the existing management team, who maintain a large ownership stake in the business.
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“We invest in capable people with a record of success and businesses with a significant market opportunity – and with sticky.io we’ve found both.”
This is the first major institutional investment for sticky.io, which rebranded from LimeLight CRM last month and processed more than $4 billion in client gross merchandise volume in the last 12 months. Proceeds from the financing are being used to invest in sticky.io’s ecommerce platform and expand the leadership, sales and marketing teams to support planned growth.
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“Over the past three years, we have invested significantly in building a unique and industry-leading ecommerce and billing platform that enables merchants and partners to support the growing online consumer demand. With ease of deployment and use, flexibility in billing and sophisticated real-time data and analytics, we allow our clients to optimize revenues and profitability,” said Brian Bogosian, sticky.io’s president and CEO, and well-known leader and entrepreneur who has scaled multiple businesses to successful exits. “Supporting our clients’ success has allowed us to grow revenue 5x over the last four years. Our growth and profitability presented a multitude of attractive options, ultimately, we decided to continue our current path and bring on a like-minded financial partner to support our future vision. We will continue to innovate and lead the market to support direct-to-consumer brands — both incumbent brands as well as disruptive, digitally-native, vertical brands — that require a broad and sophisticated platform to execute their online commerce aspirations and business goals.”
Steve Begleiter, Managing Director at Flexpoint Ford, commented, “We invest in capable people with a record of success and businesses with a significant market opportunity – and with sticky.io we’ve found both. Brian and the rest of the sticky.io team have developed a powerful and scalable software platform that serves an exciting part of the direct-to-consumer ecommerce industry. We look forward to partnering with the company to assist as they accelerate growth and build a leading global brand.”
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