Salesforce Announces Digital 360–Transforming Customer Engagement for the All-Digital, Work from Anywhere World
Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalized experiences across marketing, commerce and more
Salesforce, the global leader in CRM, announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world. Digital 360 is made stronger with expert services, a broad partner ecosystem, as well as new learning resources on Trailhead.
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New product innovations for Digital 360 include Customer 360 Audiences, a customer data platform for marketers to unify, segment and activate all of their customer data; Commerce Cloud Payments, an out-of-the-box payment solution powered by Stripe; and Experience Cloud to build CRM-powered digital experiences, fast.
Comments on the News:
“Every company has gone digital overnight because of the pandemic,” said Adam Blitzer, EVP & GM, Digital. “With Digital 360, we’re delivering the full power of Salesforce tailored to digital leaders—our products, ecosystem, learning and expert services—enabling them to move with the speed, agility and scale they need to operate at Black Friday levels every single day.”
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“Our collaboration with Salesforce has supported Sonos’ ability to scale and accommodate a massive influx in business to our e-commerce site as we focus on selling directly to our customers,” said Lindsay Whitworth, Sr. Director Global Direct-to-Consumer at Sonos. “As a result, we’ve been able to deliver relevant, personalized engagement at scale using campaigns and data-driven insights.”
“The surge in digital commerce is creating an imperative for all companies to adapt to a changed economy,” commented Mike Clayville, Chief Revenue Officer at Stripe. “We’re excited to team up with Salesforce to make it easier for any business—from fast-growing brands to the largest global enterprises—to create new kinds of commerce experiences, reach new customers, and optimize digital channels.”
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