Jetpack, the popular WordPress security and performance solution developed by Automattic, is announcing the global launch of Jetpack CRM, a customer relationship management platform for WordPress websites.
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Many small businesses are run by entrepreneurs who learn as they grow. CRM is the tool entrepreneurs initially do not realize they need. Good management of customer relationships is a core foundation to long-lasting business success.
“When you start out as an entrepreneur there is a lot to learn,” says Woody Hayday, cofounder of ZBS CRM who, with cofounder Mike Stott, is now building Jetpack CRM at Automattic. “One of the most important things small businesses can do to be successful is build strong rapport with their customers. We built Jetpack CRM to give entrepreneurs the most effective toolkit for managing their important relationships.”
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What is a CRM?
Every interaction with a customer or lead is a building block in the relationship with them, so entrepreneurs need to make sure each one is meaningful. A CRM helps to manage and grow these connections by organizing all customer information in one place.
Jetpack CRM helps keep track of every interaction — meeting notes, phone calls, emails — and view an entire client history at a glance. Entrepreneurs can then build on this contact data to enrich every touchpoint with a customer with thoughtful, informed, and customized communications. A CRM doesn’t just lead to more sales — it helps you learn more about each individual customer, understand what they need, and connect with them on a deeper level to build loyalty to a business.
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