HubSpot Announces Major Upgrade To Its Sales CRM, Marrying Enterprise Power With Consumer Ease-of-Use
HubSpot adds custom objects, sophisticated sales reporting, and enhanced sales engagement and configure-price-quote functionality as part of a significant revamp of its enterprise-grade sales CRM
HubSpot, a leading growth platform, is bringing power and ease-of-use to enterprise sales software with a major upgrade of its sales CRM, Sales Hub Enterprise. Custom objects, sophisticated sales reporting, and advanced permissions have been added to give sales leaders new levels of control and flexibility in their CRM, while enhanced sales engagement and configure-price-quote (CPQ) capabilities make it easier than ever for teams to connect with prospects and close deals quickly.
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Salespeople and CRMs don’t get along. According to research conducted by HubSpot, 76% of sales leaders believe that their team only utilizes a small fraction of their CRM’s capabilities and 50% say their CRM is “difficult to use.”
When a sales CRM isn’t user-friendly, it doesn’t just create headaches for salespeople — it hurts a company’s ability to build strong relationships with its customers. Instead of connecting with high-value prospects, sales leaders are busy chasing their team for updates. Instead of analyzing customer data, they’re agonizing over the accuracy of their contact records. And instead of running training sessions, they’re running meetings with marketers to re-align on goals. These friction points are the hidden cost of using a CRM that sacrifices ease-of-use for power, and it’s a cost that’s paid by salespeople every time they have to double-check a report, manually update a data set, or file a ticket with their sales operations team to get a new field added to their system. The result is lost time, missed targets, and demoralized teams.
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With Sales Hub Enterprise, sales leaders don’t have to choose. They can have power and ease-of-use in a sales CRM that offers a consumer-grade front-end, an enterprise-grade back-end, and a centralized source of truth on customer data.
“Today’s legacy CRMs are well-known, but not well-liked,” said Lou Orfanos, GM of Sales Hub at HubSpot. “They’re acquired, but not adopted. They’re powerful, but painful to use. Too many sales leaders today are forced to settle for these bloated systems that create more work when they’re supposed to be creating more wins. Sales Hub Enterprise is different. It has the ease-of-use HubSpot is known for, and with the host of new features we’re adding today, it’s now deeply powerful too. This is the new standard for enterprise software, and I’m proud that HubSpot is leading the way. Sales leaders deserve an enterprise CRM that their teams actually enjoy using. And with the revamped Sales Hub Enterprise, they can have it.”
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