Dentsu Aegis Network announces the launch of the Dentsu Commerce global practice. Underpinning Dentsu’s global network of 3,500 commerce experts across 85 worldwide markets, Dentsu Commerce will offer end-to-end business solutions to align with its “Total Commerce” philosophy.
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“We are in the midst of the most significant period of transformation since the industrial revolution. Fundamental shifts in how, when and why consumers buy are occurring”
The practice will be led by Vikalp Tandon who will serve as Global President in a dual reporting structure to Jacki Kelley, CEO Dentsu Americas and Jean Lin, Global CEO, Creative, Dentsu Aegis Network. In this role, Tandon will be responsible for expanding Commerce across the Dentsu Aegis Network, unifying Commerce talent across the Group, and driving new opportunities for clients.
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Isobar’s Jon Reily, a 25-year Commerce veteran and former Amazon executive, will join Tandon as Global Chief Strategy Officer. In the Americas Steve Daraio, who joined the group recently and former Publicis and Grey Group executive will serve as Chief Growth Officer and Krish Goswami, a Commerce and Retail Industry veteran will serve as Integrated Practice Lead.
Formed to strengthen Dentsu’s offering to retail brands navigating the rapidly changing digital economy, the Dentsu Commerce practice combines commerce capabilities from across Dentsu Aegis Network including media, creative and experience, strategy and analysis, CRM and fulfillment. In addition, Dentsu Commerce boasts existing partnerships with Global Alliance Partners including Adobe, Amazon, Google and Salesforce.
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