Credit Karma Flips the Script on Tax This Season
Credit Karma launches new tax experience to help its members in the U.S. seamlessly file their taxes through Intuit TurboTax integration and get faster access to their refund through early deposit and refund advance programs
Credit Karma, the consumer technology platform with more than 110 million members in the U.S., has launched a new tax experience with the goal of taking the stress, uncertainty and complexity out of taxes and helping members make the most of their refund. This includes seamless tax filing through TurboTax and faster access to refunds in-season through early deposit and refund advance programs, as well as deeper insights into their finances throughout the rest of the year. Through this integration, Credit Karma and TurboTax, from Intuit (NASDAQ: INTU), will offer most filers with simple tax returns the option to file their taxes with TurboTax directly within the Credit Karma app and gain faster access to their refund with Credit Karma Money.1
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“With Credit Karma Money, members have access to a suite of tools to help them stay on top of their bills, save money and, for some members, build credit.”
Additionally, Credit Karma will launch a new feature to provide its members who previously filed their taxes with TurboTax with rich insights about their finances, income and taxes on an ongoing basis. Members will also be able to estimate their refund and review common tax terms to help them better understand their finances, navigate life events and plan for the future.
“Much like credit scores, taxes are an essential part of our financial lives. However, for much of the year, taxes are largely ignored by consumers. That’s because they can be intimidating and confusing for most people. This is a problem we’re well positioned to solve, especially now that we are part of the Intuit family,” said Ken Lin, founder and CEO of Credit Karma. “By combining forces with TurboTax, we believe we can deliver more value to our members, giving them greater visibility into their income and taxes throughout the year and providing them with a seamless, first-in-class tax filing experience.”
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Credit Karma is leaning into Intuit’s innovative technologies with its latest integration with TurboTax, the leader in online tax preparation. Now, Credit Karma members who choose to file their taxes with TurboTax within the Credit Karma app will be able to enjoy the best of both products, along with special offers and discounts. For example, some tax filers who choose to deposit their entire refund into a Credit Karma Money Spend account2 will be able to file their taxes with TurboTax for free.3 Additionally, TurboTax filers who choose to deposit their refund into a Spend account could receive their refund early through direct deposit.4 Some eligible filers may even have the chance to receive part of their refund even earlier, in some cases in as little as one hour of the IRS accepting their return5, through the TurboTax Refund Advance program6.
“Refunds are often the biggest paycheck of the year for many Americans, averaging about $2,800 per person. At the same time, 60% of Americans can’t come up with $1,000 in an emergency. We want to bridge this gap by helping consumers get access to their refund sooner and give them a better place to receive and manage their money,” said Poulomi Damany, GM of assets and tax at Credit Karma. “With Credit Karma Money, members have access to a suite of tools to help them stay on top of their bills, save money and, for some members, build credit.”
Financial insights, a new feature within the Credit Karma app, will provide members who previously filed their taxes with TurboTax with a snapshot of information from their previous years’ tax returns, as well as a breakdown of other key tax stats, such as past refund amounts, effective tax rates and the amount of taxes paid at the state and federal level. Additionally, members will be able to see how their data trends over time and how that compares to others with similar profiles.
