Copper, the leading provider of CRM for G Suite, named Carrie Shaw as its new Chief Marketing Officer. In this role, Shaw will develop global brand positioning and the overall business marketing strategy, as well as lead Copper’s demand generation, product marketing, public relations and corporate communication strategies.
Prior to joining Copper, Shaw spent more than four years as the CMO at Quandl, playing an instrumental role in Nasdaq’s acquisition of the company in late 2018. As an experienced marketing leader, she has a proven track record of launching and scaling startups—from serving as the lead product manager in Microsoft’s Consumer Product Division to incubating emerging tech companies as Director of Marketing with Rogers Ventures.
“Marketing is about inspiring people to action based on great storytelling and perfect product/market fit,” said Shaw. “I’m thrilled to take on that challenge at Copper, a company with strong core values and an excellent product that empowers small and mid-sized businesses to do their best work. I look forward to helping Copper tell their story to businesses around the world.”
Copper—the go-to CRM for small to mid-sized businesses (SMEs)—is known for its native integration with G Suite and its ease of adoption. It is focused on enabling direct collaboration among teams of all sizes and integrates directly with a customer’s inbox. Copper has been one of San Francisco’s fastest-growing technology companies for years, recently earning the No. 115 spot on Inc. Magazine’s annual Inc. 5000 list.
“At Copper, we’re filling a crucial market need by building a powerful solution that businesses worldwide rely on to form long-lasting relationships,” said Dennis Fois, CEO of Copper. “With her deep industry knowledge and proven ability to drive bottom-line results, Carrie is the perfect addition to our team. She will play an integral role in boosting our global brand platform, driving the go-to market strategy, and expanding our reach.”
Read More:Â Brick-And-Mortar Brands Must Adapt More To Survive COVID-19
