AI-First Company Cien Wins Inaugural MarTech Breakthrough Innovation Award for CRM

By STS News Desk On Aug 29, 2018

Winners from other categories include Salesforce, Adobe, MailChimp, Marketo and Hubspot.

Cien, a leading provider of AI-powered sales productivity solutions, today announced it has been selected as the winner of MarTech Breakthrough’s marquee award: the Innovation Award for CRM Software.

The MarTech Breakthrough Awards is dedicated to recognizing the best MarTech, AdTech and SalesTech products, solutions and companies available on the market today.

MarTech Breakthrough is an independent organization that recognizes the top companies, technologies and products in the global sales and marketing technology industry. The winning selections showcase technologies and companies that have succeeded in pushing ingenuity and exemplify the best in MarTech solutions across the globe.

“Our goal with the MarTech Breakthrough Awards program is to highlight the stand out solutions and companies,” says James Johnson, Managing Director, MarTech Breakthrough.

The program attracted more than 2,000 nominations from over 12 different countries throughout the world. Judges were senior-level professionals that have personally worked within the MarTech space, including journalists, analysts and technology executives.

“We are very pleased to be recognized as an innovator in the CRM software industry,” says Rob Käll, Cien CEO and Co-founder. “Modeling human behavior and how it relates to sales is an ambitious undertaking. We are proud to see our technology and customer results acknowledged by independent journalists, analysts and observers.”

Using AI, Cien’s sales productivity app introduces unique concepts such as a 360 degree view of a company’s sales environment. That includes attributes such as “Lead Quality” and “Rep Quality,” the latter of which is made up of factors that are often hard to quantify such as product knowledge, work ethic and closing ability.

Doug Dzina, Head of Sales, added, “We are excited to utilize AI to improve sales productivity and cleanup challenging CRM data in ways that deliver impactful ROI to our customers.”