To support the growing appetite for video in business, Vidyard worked with HubSpot to develop new analytics and reporting functionality, which is now available in HubSpot Video — the solution for hosting and publishing video within HubSpot’s marketing, sales, service, and CMS software, powered by Vidyard’s online video platform.
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New viewer engagement analytics and video reporting tools give users of HubSpot Video, powered by Vidyard, more insight into the true impact of their online video content.
The new capabilities, unveiled today at INBOUND 2020, enable HubSpot Video users to turn video views by website visitors into actionable insights for their marketing, sales, and service teams so they can respond faster, improve personalization, and convert more visitors into customers. New enhancements also include the ability to drag and drop videos into HubSpot landing pages and email campaigns, generate robust video reporting, and enjoy a seamless user experience in HubSpot Video and Vidyard’s premium online video platform services.
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“Video is a vital communication tool in this hyper-connected, online environment when many buyers and sellers are working from home,” says Michael Litt, Co-Founder and CEO of Vidyard. “To survive this rapid transformation, businesses must find impactful ways to make their customers feel connected, so communications must be more human. No tool does this better than video, while also driving real business results.”
“When we launched HubSpot Video in 2018, our goal was to make it easy for every salesperson, marketer, and support representative to create authentic, personalized videos,” says Nicholas Holland, GM of Marketing Hub at HubSpot. “Now, as video becomes increasingly important in the remote-first world, we’re excited to bring more powerful reporting tools to our customers, enabling them to make data-driven decisions that improve their customers’ experience with video.”
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