Vendavo Named in Gartner’s Market Guide for B2B Price Optimization and Management Software
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Vendavo, a leading provider of intelligent pricing and margin optimization solutions, announced today the company has been listed in the Gartner “Market Guide for B2B Price Optimization and Management Software” that was published in March.
As outlined in the report, Gartner stated that it “saw a significant increase in the volume of Price Optimization and Management (PO&M) inquiry calls during 2017. According to the vendor survey we conducted during January 2018, we estimate that the market grew by 20% in 2017 to $318 million.”
“We have seen growing interest in price optimization and management, particularly among forward-thinking B2B organizations who are faced with the challenges brought on by today’s digital marketplace,” said Bruno Slosse, Vendavo President and CEO. “It’s a way to deliver value to the customer, and the organization’s own bottom line.”
Also in the report within the Market Direction section, Gartner states that it expects this market to continue to grow rapidly during the next three years, driven by several key factors, and one factor is “PO&M technology will be increasingly available as part of cloud CPQ solutions.”
“We have combined robust CPQ capabilities to the power in Vendavo Price Optimization Manager with the acquisition of Endeavor Commerce in 2017. We feel the value of this decision was substantiated in this report,” Slosse said.
