Forrester Names Salesforce Leader in Partner Relationship Management
Global sales and marketing CRM leader, Salesforce has announced Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: Partner Relationship Management, Q4 2018.
Sales Cloud PRM received the highest possible scores in the category of market presence, as well as the highest scores in strategy and current offering. In the report, Forrester described Salesforce as the largest and fastest-growing PRM vendor in the industry.
At the time of this announcement, Adi Kuruganti, SVP & GM, Salesforce Community Cloud, said, “Partners are essential to growing your business and Sales Cloud PRM, part of the world’s #1 CRM, transforms the partnership relationship.”
Adi added, “With Salesforce, companies can blend PRM with CRM to personalize every partner interaction to help turn partners into a business’s strategic advantage.”
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Forrester states, “Salesforce is the largest and fastest-growing PRM vendor in the industry. It benefits from CRM leadership and has an extensive global ecosystem of partners and support resources … It integrates advanced Einstein AI and a digital experience platform that allows mass customization by type of user, sub-industry, geography, or offering.”
Launched in May 2017, Sales Cloud PRM is a turnkey channel management solution that brings together Sales Cloud and Community Cloud, extending the world’s #1 CRM platform into a personalized experience for channel partners. With Sales Cloud PRM, businesses strategically engage partners to market, sell and service customers together.
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way.
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