NeXt-Curve, Mind Commerce, and CompassIntel Launch Multi-Client Survey Research Project on The Business of EDGE
NeXt-Curve, Mind Commerce, and Compass Intelligence are proud to announce the official launch of The 2021 Multi-client EDGE Business survey. The 2021 Multi-client Survey is a collaborative market research and advisory engagement led by market research and advisory firms neXt Curve, Mind Commerce, and Compass Intelligence. This is an opportunity to understand where the market is post-2020 and to engage with both end-users and technology decision-makers on key topics that are of interest in 2021 with a focus on edge computing, data analytics/AI, fixed/private wireless for the enterprise including use cases and applications, and other leading topics that impact growth, adoption, scale, and budget planning.
Businesses across the globe experienced massive shifts and changes in operations, digital transformation, workforce trends, and customer experiences in 2020 and into 2021 due to the pandemic. As the market begins and continues to correct and adjust, shifting priorities are evolving for businesses and enterprises when it comes to workforce automation, data intelligence, remote operations, and having access to real-time data for insights and action. As such, the edge (edge computing, edge networking, data analytics) is becoming a vital component for businesses and is being driven by emerging technologies such as machine learning, artificial intelligence, robotic process automation, and IoT solutions. More importantly, businesses seek quick access to insights and operational information to respond and act from the supply chain to the customer experience.
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Survey sponsorships offer a prime opportunity to tap into the market and probe insightful feedback, explore market opportunities, and gather market intelligence on what the next chapter in digital transformation will look like driven by edge computing. The survey will launch in August, with deliverables being sent to sponsor companies in August and September, and executive presentations and read-outs to follow.
The survey will consist of 5,000 to 7,500 U.S. end-user and technology decision-maker respondents, and will center around a number of critical enterprise topics including 5G, edge computing, fixed wireless, workplace automation, IoT, enterprise uses cases, and other enterprise technologies. The survey will be an online-based survey across size of business and industry, with the opportunity to invest in quotas for a given segment of the industry that might be more important for our sponsor companies. Sponsor packages are currently open with a limited number of spots available, with the most robust Platinum package that offers an additional layer of advisory and customization. The benefits of the multi-client approach are to garner a mass survey with a lower investment, and to leverage timely market insights for corporate strategy, portfolio planning, business prioritization, and channel management. This survey is deal for corporate strategy, product planning, marketing, and sales teams.
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