Report analyzes 1.7 billion transactions and features insights into customer purchasing decisions
GetUpside, a retail tech company that guarantees more profit for 25,000 brick-and-mortar businesses by generating and delivering personalized customer incentives that change buying behavior, released its fuel industry report: Outmatch Your Competition. The report explores how retailers can attract customers in a very competitive environment — the typical U.S. fuel retailer has at least one competitive gas station only 0.16 miles away and fuel demand is still recovering from COVID-19 in many markets.
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Customers have a lot of choices when they need to fill up, so retailers need to think beyond sign price and loyalty programs to win more market share.
Competitive retailers today have become laser-focused on factors that drive customers to choose them. Those factors are different from what they once were, and insights show that competitive retailers are going beyond the “traditional” in oil and gas to outmatch their competition.
GetUpside surveyed 1,300 customers, spoke with retailers, and analyzed 1.7 billion transactions nationwide to go in depth on questions like:
- What do customers think make for the most attractive stations & c-stores?
- What do retailers think of their current pricing strategies?
- How much more do customers spend after they join a loyalty program?
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“Winning customers in today’s environment is only becoming more difficult,” said GetUpside President of Fuel and C-store Meredith Sadlowski. “Customers have a lot of choices when they need to fill up, so retailers need to think beyond sign price and loyalty programs to win more market share. Our report dissects the current marketplace and highlights key information that station owners need to keep in mind in order to outmatch their competition.”
Having signed three of the top 10 Fortune 50 fuel companies, GetUpside represents the largest fuel network in the country. More than 30 million users have access to GetUpside offers through the GetUpside app and partners like GasBuddy, Instacart, and more.
