SalesTech Star

AppsFlyer Integrates With Industry’s Leading Campaign Management Platforms to Streamline Marketing Workflows

The One-Click API Integration Enables End-to-End Automation, Richer Data, and Faster Optimization Capabilities

AppsFlyer, the global attribution leader, announced the launch of its Campaign Management Integration with the industry’s leading platforms, including Bidalgo, Algolift, Bidshake, and Appsumer. Utilizing its robust API, AppsFlyer enables brands to automate the flow of their attribution data to the platform of their choice.

This integration gives AppsFlyer’s campaign management partners the ability to offer richer and more granular data in real-time, enabling faster and better campaign optimization capabilities. Marketers no longer need to spend time and resources on manually managing their campaigns and can focus on scaling their marketing efforts and driving ROI instead.

Read More: Brick-And-Mortar Brands Must Adapt More To Survive COVID-19

A competitive edge in mobile campaigning

“We recently implemented this integration with a number of app and game publishers to help them monitor critical KPIs and automate their UA process,” said Stephane Pitoun, CEO, Bidshake. “The true value is that our clients can focus on what they do best: create and publish great apps, and let the attribution and automation experts support them by keeping their performance marketing profitable and efficient.”

“Using AppsFlyer and Bidshake helps us leverage attribution data to its full advantage, apply our predictive models, and execute optimized decisions across campaigns and channels, automatically and in real-time,” said Nimrod Klinger, UA & Marketing Team Lead at Crazy Labs, a top 10 mobile gaming publisher. “Switching to an automated process allowed us to save 50% of the time spent on optimization and increase our campaigns’ ROI.”

Read More: SalesTechStar Interview With Guillaume Laporte, Co-Founder & CEO At Mindsay

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.