The new app helps marketers better understand KPI Performance
Decision Foundry, a Nabler company, announced the launch of its first Salesforce Datorama Marketplace app, Benchmarking Power. The app gives marketers the ability to dynamically calculate benchmarks against Key Performance Indicators (KPIs).
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Benchmarks determine the quality of defined metrics compared to another channel, network, site, partner, or campaign. Instead of relying on second- or third-party data, the Benchmarking Power for Datorama app provides the necessary context with the user’s in-house data.
“We built Data Benchmark for the rapidly growing community of Salesforce customers, and we want to help them better understand KPI performance relative to a benchmark,” said Decision Foundry CEO Ross Jenkins. “When a user selects their parameters, the application creates a dynamically calculated benchmark at the line-item level. This quick reference gives marketers deeper knowledge of how to better plan their media mix strategy while understanding relative performance.”
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The creation of the app signals Decision Foundry’s continued commitment to the Datorama community while delivering tangibly better data experiences by speeding up the delivery of insights and improving data-driven decision-making.
The Datorama Marketplace is a Salesforce developer’s ecosystem for partners to create and integrate solutions within the platform. It offers free and fee-based applications to help Marketers resolve issues such as media pacing, yield management, and audience insights.
An updated version of the app was launched in early April 2022.
