“The Future is Wide Open” for Criteo; Company Cements Transformation and Lays Out the Future of Advertising
It’s a new day for Criteo S.A., the global technology company that provides the world’s leading Commerce Media Platform. Today, the company unveiled new branding to align with its significant transformation executed over the last year, including a new logo, visual identity and brand positioning, “The Future is Wide Open.” The rebrand marks Criteo’s commitment to supporting a fair and open internet that enables discovery, innovation and choice. It also speaks to the vast opportunity Criteo can capitalize on as it prepares for the future of advertising without cookies.
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“The time is right for a new brand identity and rally cry, as we use our massive strength in data and technology to reestablish Criteo’s leadership within the advertising industry and set an optimistic tone for the future of the open internet, for everyone,” said Megan Clarken, Chief Executive Officer at Criteo.
The new logo brings the two dots previously connected at the top right of the logo to the center of the new logo to better represent consumers and its customers, who are the centerpiece of the company’s product strategy to offer the world’s leading Commerce Media Platform. The two dots now include open space, nodding to both discovery and openness as the company invites its audience in and balances a strong legacy, visualized with a bolder font, with modern capabilities. The visual changes were developed by Criteo’s marketing team, in partnership with creative and innovation agency, Technology, Humans and Taste [THAT], who consulted on the brand positioning.
“When we say, ‘The Future is Wide Open,’ we’re talking about the tremendous possibilities Criteo’s unique dataset presents for improving every consumer experience on the open internet,” said Todd Parsons, Chief Product Officer at Criteo. “Cookies might be going away, but we view it as an opportunity to evolve our product strategy to deliver greater benefits than ever to consumers and our customers.”
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To announce the new brand and share more details around its business transformation, Criteo is holding a virtual Investor Day today, which includes:
- Commentary and Presentations from Criteo’s Leadership Team – The C-Suite comes together to present strategy, market opportunity, capabilities and positioning. Most notably, the day addresses the future of advertising and the company’s product roadmap to realize its vision of bringing richer experiences to every consumer.
- Commerce Media Platform Strategy – Criteo reintroduces its suite of products that offer marketers the ability to activate and measure advertising campaigns and media owners the ability to sell their advertising and promotions inventory – all while sitting on top of a dataset that powers the technology and sets Criteo apart in the industry.
- Partner Panel – A four-person panel, moderated by Criteo’s Executive Managing Director for EMEA, that will discuss the commerce media opportunity and consist of key marketers and media owners across Criteo’s suite of solutions.
Bryan Gildenberg, Senior Vice President, Commerce at Omnicom Retail Group, called Criteo’s renewed focus on commerce, “a strategic step in the right direction” adding, “Criteo has a unique opportunity to bridge the gap as awareness and conversion merge. I’m excited to see what lies ahead for Criteo and I’m thrilled to work more closely with them.”
Criteo’s virtual Investor Day takes place today, June 3 at 8:00 AM Eastern Time via webcast. The investor day will be pre-recorded with an opportunity for a live Q&A. The event will be publicly broadcasted, and the replay will subsequently be available on Criteo’s Investor relations website.
