The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience traffic on both owned-and-operated and distributed platforms.
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A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
“We are committed to helping our partners and advertisers have a better understanding of their audience in order to build long-term, sustainable business models,” said Nick Bell, Vice President of Content at Snap.
Nick added, “Our integration with Comscore is another important step in our continued progress towards establishing valuable measurement practices.”
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This new integration will allow partners to —
- Gain a more holistic view of audience scale with the addition of audiences viewing a publisher’s content on Snapchat to traffic from the publisher’s own entities.
- Understand total audience engagement with a complete view of time spent consuming content, no matter the site or platform.
- Better understand total audience demographics with the inclusion of Snapchat audiences.
“With so many consumers viewing content through social platforms, it’s vital that this consumption is adequately accounted for,” said Dan Hess, Chief Product Officer at Comscore.
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Dan added, “We are excited to partner with Snap to integrate Discover traffic into our digital audience solutions so both publishers and media buyers have a more complete view of audience size, engagement, and potential value.”
Currently, Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multi-screen behavior and make business decisions with confidence.
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