CDK Global, Inc. , a leading retail automotive technology company, today completed the acquisition of Austin-based Square Root. Founded in 2006, Square Root is the creator of CoEFFICIENT®, which helps automotive original equipment manufacturer (OEM) field managers understand and act on unique data patterns and opportunities for retailers in their markets.
“Our values at Square Root are to think big, do bigger, be customer inspired, partner and thrive.”
“The acquisition of Square Root is another important step in our efforts to build innovative solutions for dealers and OEMs that allow them to manage, analyze and grow their businesses,” said Brian Krzanich, president and chief executive officer, CDK Global. “The technology, customers, and top talent at Square Root will play an important role in helping us accelerate the expansion of our open Neuron intelligent data platform, which is designed to turn billions of pieces of industry information into actionable insights and valuable products for the automotive industry through Fortellis.”
The Neuron platform uses an analytics engine powered by artificial intelligence and machine learning to create real-time and predictive insights that empower dealers and OEMs to sell and service more vehicles by creating personalized and differentiated customer experiences.
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With more than 280 connectors processing 90 million data points daily, Square Root’s software is proven at scale and will contribute to processing and delivering insights from the billions of data transactions already flowing into Neuron through CDK Global core products, such as CDK Drive, CDK Service and Elead CRM.
Neuron will also harness the power of Square Root’s integrations through the Fortellis Automotive Commerce Exchange™ to accelerate the creation of new products in the industry and to continuously enhance the user experience and value of existing products.
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